THE EVERYMAN
AKA - Guy/Girl Next Door. Friend. Realist. Citizen. Neighbour.
“You’re just like me and I’m just like you”
The Everyman above all wants simply to belong. They tend to blend into society as ‘everybody” and don’t like to stand out in the crowd. They’re friendly and easy to talk without being overly funny or overly rude or overly loud.
FAMILY DRIVE: PERSUE CONNECTION
BRAND EXAMPLES: IKEA, Target, Lynx
