What’s Your Brand Personality | Archetype?
Are you struggling to attract the clients you desire?
Do you feel like your brand is missing something that could take it to the next level?
Without a strong brand strategy, it can be difficult to stand out in a crowded market and attract the right clients. You may be missing out on opportunities to connect with your audience and leverage your unique strengths.
Fortunately, there is a solution! Take our Brand Personality quiz to uncover your brand's superpower and discover your archetype. By answering the questions as your brand, you'll gain insights into your brand's personality traits, strengths, and psychological triggers that can help you attract the clients you desire.
By taking action and starting the quiz, you'll be one step closer to unlocking your brand's full potential. Plus, by opting in and providing your email, you'll receive your personal results directly to your inbox, making it easy to start implementing your brand strategy right away. So, if you're ready to take your brand to the next level and attract the clients you desire, start the quiz now!
The meeting of two personalities is like the contact of two chemical substances: if there is any reaction, both are transformed. – Carl Jung
SO WHAT ARE ARCHETYPES?
Carl Gustav Jung is perhaps the most famous dissident of classic psychoanalysis. He strayed away from Freudian ideas and explored ancestral roots and the collective unconscious and had many revolutionary ideas. One of them was the 12 Jungian archetypes of personality.
To define his 12 archetypes of personality, Jung studied the symbols and myths of many different cultures. These archetypes represent behavior patterns that make up different ways of being. Archetypes are defined as: “a very typical example of a certain person or thing”. Historically, archetypes have been used in literature to create unique personalities that readers can connect with and understand. There are 12 archetypes that are most relevant and you might already be familiar with a few, such as, heroes, outlaws, lovers, and explorers to name a few.
WHY ARE THEY IMPORTANT?
So, you might be curious as to how this applies to your brand? Well in today’s marketing environment where social media is king, having a defined brand archetype can help differentiate you from your competition, build a unique relationship with your target market, and potentially grab the attention of new audiences. A defined archetype should help direct the way you speak to your audience and how you present your content. When people understand and connect with your brand, they can begin to LIKE + TRUST you (the person), which leads to sales.